NBC Picks Up 'Event', 'Outsourced' & 'Law & Order: LA' For Full Season
None of the series has posted stellar ratings in a season, in which new shows have struggled to attract viewers. However, they've improved ratings in their time slots and have maintained their core viewers. 'The Event" has averaged a 3.0 rating, 7 share in adults 18-49 and 9.1 million viewers overall. It has generated a 30 percent improvement in the time period versus year-ago in the 18-49 demo and a 47 percent increase in total viewers. Not to mention the fact that the series was licensed to nearly 200 territories internationally even before its premiere almost made it a shoe-in for a pickup. 'Law & Order: Los Angeles' has averaged numbers just slightly lower than 'The Event'. Meanwhile, 'Outsourced' has averaged a 3.0 rating, 8 share in adults 18-49 and 6.3 million viewers overall. And while it's total viewers are lower than other networks in the same slot, the show's strength lies the key 18-34 demographic. "We are pleased with the quality of the three new shows and feel they are an important part of helping to re-build our schedule and our studio pipeline," says NBC's President of Primetime Entertainment, Angela Bromstad. "We believe in these new series and the creative auspices behind them." 
NBC has given full-season pickups to three of its new Fall 2010-11 series, 'The Event', 'Outsourced' and 'Law & Order: Los Angeles'.
October 19, 2010 | |
