After losing fans with his much-hyped announcement to join the Miami Heat and taking a hit to his reputation over the summer, LeBron James is asking: "Should I be who you want me to be?"
Nike debuted the ad titled 'Rise' on Monday with the statement: "This isn't about what LeBron James has done, or hasn't done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question."