Heineken Changes TV Ad To No Longer Portray Women As 'Prey' (Video)

After airing a commercial which describes a woman at a party as "prey," Heineken has now altered the voice-over on the ad to now refer to her as a "prize."

The commercial tries to use a jungle metaphor with a wedding reception. It shows "two types of tigers -- one who goes straight to the prey and the one who makes the prey surrender to him."

The new version, which not-so-smoothly changes 'prey' to 'prize' aired over the weekend but hasn't shown up online yet.

November 30, 2010 |