After one of their customers asked "why does your food look different in the advertising than what is in the store?," McDonald's Canada decided to share what goes behind the picture perfect burgers in its ads.
Working with a "food stylist," marketing manager Hope Bagozzi walks us through how the team creates a burger from the same ingredients look so impressive after some strategic placement, lighting, and retouching to "enhance the color and any accidents that might happen during preparation."
After one of their customers asked "why does your food look different in the advertising than what is in the store?," McDonald's Canada decided to share what goes behind the picture perfect burgers in its ads.
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