Cumberland Farms says more than five hundred and fifty cardboard cutouts, featuring David Hasselhoff clutching an iced coffee in a tank top, have been stolen from its convenience stores around the country in recent weeks.
A company rep for the Massachusetts-based chain, which has more than 600 locations, says only 20 of its original 570 cutouts remain.
One store employee says he isn't surprised because customers offer to buy the poster "probably every night."
The incidents have the former 'Baywatch' star laughing.
"When I found out that they were stealing them I laughed really hard because I thought it was pretty funny."
"I looked at the report this morning that said 'ripped Hoff' and I thought, 'Aw that's nice, they're saying I'm still in good shape, and then I realized people were stealing me."
“It's cool and it kind of humbles me that people are still following David Hasselhoff after all these years."
"I just hope nobody gets in trouble but I encourage everybody to go out and see what they can do about stealing a Hoff but please have a cup of coffee while doing it!"